Blasphemous Detergent?

Lisa came home with a new laundry detergent the other day and it made me do a double-take. "all mighty?", I read. I then saw the tiny "small and" tucked between the two words of the "all Small and Mighty" product. So is this marketing designed to stir up controversy that might result in selling millions to the edgy, shock-starved college "gotta-do-my-laundry, man" crowd? Probably not. Anyway, they know their place - the 'a' is lower-case.