Google Page Creator

Nearly a month after I put my name on the waiting list for a Google Page Creator account, I received an email stating that I had been granted said account. I can't get overly excited about it because in the past month, I've read a lot of reports questioning "why in the world Google is doing this" and "how can this be useful", but I'll give it spin. So far, I've applied a stock template to it from Google's very blogger-esque selection of styles and changed the layout to 3 columns. The real challenge is to make it something other than a blogging tool.