Game of kickball
Movie Product Placement
This past weekend, my wife and I had a "date afternoon" and we decided to watch a movie - truly a rare treat. We both thought the movie was awesome, but we laughed after the show about how blatant and littered the product placement was. Now, don't misunderstand, it was neither cheesy nor did it spoil the experience for us - it was just there and a lot of it. Some of the products included (see if you can guess the movie) - Answer: The Island Puma - Cadillac - Ben & Jerry's - MSN Search - Aquafina - Amtrak - Cisco - XBox - Nokia - Mack Truck - Michelob - Calvin Klien I don't know how the movie business works, but is this the de facto way to raise funds? How much does a company a pay to have their logo and futuristic versions of today's products peddled in a movie? And does a Cisco pay more for having their logo displayed and their name voiced on-screen rather than Puma who just had a silent quick-shot? The first time I was aware of product p...
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